The ever-expanding world of technology has increased the ability for businesses and government agencies to sell products and deliver services online. That rise in the use of online delivery has meant a rise in privacy concerns.
Worldwide there is a growing trend towards protecting the data and privacy of users when interacting with organizations through digital channels. The GDPR, for example, is European Union regulation that will safeguard the data and privacy of its citizens. Some of the most challenging requirements of the trend towards these new forms of regulation centre around the need to collect consent from end users before obtaining and making use of their personal data.
For the nocturnal individual struggling to find methods to fall asleep, you may consider reading the terms and conditions of sites such as Facebook, LinkedIn, and Twitter to name a few. These are long reads, often longer than a commitment to a cell phone plan. Maybe they were not meant to be complicated, perhaps they were a task for a team of lawyers to draft and end-user consumption was never considered. Or – perhaps this design is intentional, to hide and complicate the details, otherwise aware of the fact we would decline with extreme prejudice. For now, bring on the free cat pictures.
As connected devices and digital experiences grow more intertwined with users’ everyday lives through social networks and the Internet of Things, consumers are demanding increasingly personalized interactions. So much so that the teams who fail to deliver on these demands are suffering the consequences.